Marketing Happy Hour Podcast
Marketing Happy Hour Podcast
Christina Williams: Crafting a Passion-Driven Business and Mastering Canva
What if you could transform your career and your life by taking a leap of faith? That's exactly what Christina Williams did when she transitioned from corporate marketing to becoming a thriving solopreneur. Join us on the Marketing Happy Hour podcast as Christina, founder of Christina Williams Consulting LLC and Canva with Christina, shares her remarkable journey. You'll learn how she strategically balanced a remote job while meticulously planning her business, waited an entire year before unveiling it, and secured her first clients through bold pitches, including one for an interim PR manager role for her city. Christina’s story is a testament to the power of patience and determination in building a passion-driven business.
Effective collaboration and client selection can make or break a business, and Christina offers invaluable insights on these topics. We discuss the crucial distinctions between planners and doers, emphasizing how recognizing your strengths can foster successful partnerships. Discover the importance of having a trusted PR person for crisis situations and the benefits of being part of a referral network like BNI. Plus, you'll hear about the three follow-up rule in marketing, preferred communication methods, and the frustrations of social media engagement that doesn’t convert into business responses. Finally, get the inside scoop on "Canva with Christina," where Christina offers webinars, one-on-one training, and an informative LinkedIn newsletter to help you master Canva. Don't miss this episode filled with practical advice and inspiring stories for entrepreneurs and business owners alike!
Welcome to the Marketing Happy Hour podcast, where we stir up the perfect blends of insights, strategies and trends to quench your thirst for marketing and business success. Join us every week as we pull up a chair pour out the latest business innovations and mix in some expert advice from industry leaders. I am your host, shelby McFarlane, ceo of Shelby Company Incorporated. It's time to shake things up, stir up some creativity and sip on success. Welcome to the Marketing Happy Hour podcast.
Speaker 2:Hey guys, what's up? It's Shelby here with the Marketing Happy Hour podcast, and today I'm so excited about this conversation. Miss Christina Williams. Hello, how are you today? Hey, shelby, I'm doing good, thanks.
Speaker 2:So me and Christina we met through B&I. Of course, you guys hear me talk about B&I all the time. You're probably like God, I'm so annoyed. But you know what. B&i is great, but we actually met through a B&I contact that we have together, shell. You guys have heard me interview her. She's also in the marketing world and and Christina work really well together and they work on a couple of projects together. And then me and Christina, we just are really good at sending each other referrals and all of that. But we're going to jump straight in. Let's find out more about Christina. She is the founder of Christina Williams Consulting LLC. It's a private marketing and public relations company based in Fort Smith, arkansas. She's also the founder of the brand new Canva with Christina. It is a service that empowers professionals to confidently create in Canva via webinars, in-person trainings and so much more. So I want to know all about. How did Christina get into this world of entrepreneurship and what really kind of drew you into it?
Speaker 3:Right.
Speaker 3:So I love being a solopreneur and thank you so much for having me on this podcast to share about this and many other things. So my entry into the solopreneur world I was working in corporate marketing for a long time 10 plus years in corporate marketing and I was going from, you know, one corporate marketing position to another and gaining such valuable experience. I loved my time working in the corporate world and the skill sets that I had. I was like I did so many things, the skill sets that I had. I was like I do so many things. And when I was in corporate world, it was like, okay, we want you to focus in on this one thing and just be really good at it. And it was so hard for me to do that and I thought, okay, I love helping people, I want to help more people with marketing communications. How can I do that but also utilize the skill set that I've built, uh and on in all these different areas? And so that's how I entered into the, the solopreneurship in the business that I'm in today.
Speaker 3:I uh actually was working a remote job and while I was working the remote job, I was fully behind the screen the whole day, not interacting with anyone, and I was fully behind the screen the whole day, not interacting with anyone, and I was like, okay, I know I want to go do this, I'm just going to start planning for it.
Speaker 3:So did the remote job and then started working towards opening my own business, my own marketing and PR business, and so, five months later, said goodbye to the remote job and launched Christina Williams Consulting. To the remote job and launch Christina Williams Consulting. One thing that I did is I waited a full year before announcing to the world that I was doing this job, and I did that strategically because I just wanted to make sure this is something I could sustain and something that would be lasting for me. And after that full year I had such success. You know I tell people you never work harder for someone than yourself. And you know, as a fellow business owner, you know you've been in the game a lot longer than I have. You know that to be true. You know I worked so hard on my business and it's come back to me tenfold the relationships, the clients that I get to work with and the flexibility that I have.
Speaker 2:I've never worked harder but I've never had more fun. Yeah, and I mean it's like a never ending job. I mean people think, oh, I'm leaving a nine to five and I'm going to go work for myself. I mean, granted, I don't like working Fridays. If I am working a Friday, you're super freaking special.
Speaker 3:But like.
Speaker 2:I am still, you know, answering emails. I'm still answering texts at 10 o'clock at night, if I need to, from clients. So we're not really like trading off like the nine to five so so called whatever workday, but like also we are trading it for the love and passion for what we do, as well as like having flexibility and I'm like really impressed that you waited a whole year to tell anybody, or like to really launch it or quote unquote the young people called hard launching now on social I'm like hard launching my relationship or whatever that is now.
Speaker 2:So like tell us how you marketed yourself. I'm really interested to know how did you get business within that one year? You know, in a world full of social media, in a world full of like, we have to like tell everybody what we're doing, to like really get our name out there, and that kind of stuff. So how did you get those first few clients?
Speaker 3:out there and that kind of stuff. So how did you get those first few clients? So I was really fortunate in that at the time there was an opening for a PR manager position within the city that I live in and I knew the PR manager the former manager had left and they probably needed someone there to come in in the interim. And so I went and I talked to the city leaders and I pitched myself and said you know, this is something that I feel like would be a good fit. Here's what I can offer in terms of value for your money. And I got the job. And so I became the interim PR manager for the city and so right away, I mean I got my LLC in July 2022, left my job in October 2022, and started making money in November.
Speaker 3:I mean it was just that quick of a turnaround for me, and so I didn't have a lot of time to plan what my business was or what it would look like, because I was feeling a need like that for a client was or what it would look like because I was feeling a need like that for a client.
Speaker 3:And so, as I was doing that work, it got me. You know, I was able to say hey, I'm doing this for the city right now, and through that job I was being able to be connected to other people within the community. And you know, I call my city a big small town where it just kind of gets around and, oh well, you're out on your own, now I need help with this or I need help with that. And so that's how it kind of just snowballed for me and I'm I know I'm really fortunate in that way, uh, because I didn't have to just go out and just do the constant hustle, uh and um. So the referrals just doing good work, it just doing good work, it works. Doing good work and being good to people and doing the right thing, it works. And so you know, I've gotten most of my business just by referrals.
Speaker 2:I'm not putting myself really out there, but just doing good work and people noticing that and telling their friends and co-workers about it noticing that and telling their friends and co-workers about it, and that's such a great opportunity for people to think about, because you know we're always out here trying to sell ourselves, especially in the marketing sector. Gosh, there's so many of us out here. You know many of us have multiple facets of income that we offer. Some of us had niched down a lot, but you know that's a great example for anyone that's listening. That's like my business is slow.
Speaker 2:I'm needing to fill something like go on, indeed, like go on and see if there's things out there that they could fill the part time positions, Like I'll go and pitch myself to Indeed people all the time that are hiring for social media managers because I'm like, okay, well, 500 bucks a month, you get me my entire agency and we're doing the same thing. You're not having to pay desk fees, You're not having to pay payroll, You're not having to pay a lot of taxes and it's all a write-off. So you're going to spend the money either way and sometimes they'll buy it.
Speaker 2:Sometimes they won't, because it really kind of depends on what they want, but people need to know like that's just a unique way of being able to feel void and to grow your business and to get that word about there.
Speaker 3:I think that's great absolutely and I I just love that that. You said you know, going out and seeking those opportunities, they're there. The worst that someone can say is no, like they can just say no. Right, and you know. But I found, especially as a solopreneur, asking, just asking, you never know if the answer is going to be yes, and sometimes it is. Sometimes the answer is yes, so I always use the phrase, and I like to use the phrase by chance. Do you blank? You know, and sometimes the chances are the answer is going to be yes.
Speaker 2:Yeah, I love that. So talk about now that you're out of that position, you're full time CW. What exactly like kind of services would you offer? If I'm like, hey, I need help with marketing or I have a new business, Like, what exactly are you going to offer me as?
Speaker 3:a business, shelby, and anytime anyone asks me, I'm like I know someone that does that and that is Shelby. What I do love to do is I work with governments, municipalities. I work with school districts, so you know some school districts that may not have someone full time staff. They can rely on someone like me to help them write statements or crisis communications, things like that. I also build websites. It really depends on the scale of the site and what the client is needing for their website.
Speaker 3:I try to be really mindful of making sure that you know if it's something that I can do or if it's something that the scope is just so big that maybe I need to refer out to someone else to do that work. And then I love doing social media audits. I love looking at people's social media and providing them. Really, I'm going to pair that social media audit through a PR lens as well. And you're saying here's a game plan for how you can go approach awareness in your community, not only just online but also through public relations and doing some kind of grassroots efforts as well. And then, of course, writing press releases and all the things that come into the PR world.
Speaker 3:So responding to crisis communications. Something goes bad, something goes south. You need a statement. Media is hounding you. I will go on camera for you. I will give you test and response statements to put if a media person is asking you for something. I will even write press release for you and send media advisories and really help you try to get the word out about what you're doing, send media advisories and really help you try to get the word out about what you're doing.
Speaker 3:So I love doing all of those things, especially, you know, pr to me is you've got to have it. You've just got to have it, and you're going to always get in a situation and businesses do where you just you need someone in your back pocket, someone who's call up and say, hey, I've got this going on Bad Google reviews as well. People have called me and said how do I respond to this? And I love crafting responses yeah, and you know I love crafting responses that I know my client is in the right and this person, whoever they are going online and leaving a bad Google review person, whoever they are going online and leaving a bad Google review, and my response is give the facts but put them in their place and help them and help, you know, really, really make my client look like the shining star that they are, because they are and they're right.
Speaker 2:Yeah, there's nothing more satisfying to me than writing a big professional FU on a bad Google review, Like that's the exact wording. I tell my clients too. I'm like I'm going to write you a professional F, you we're not going to say it.
Speaker 2:We're not going to curse, we're going to be super professional but also like, oh girl, I got your back, you know, like no one's going to attack you again. And I will say, like you know, I've had a few PR people on this podcast and even kind of what Shell does, the strategy and everything I attempted PR on a couple of political campaigns that I have been on and I found out real fast that it was not my facet, that was not my niche.
Speaker 2:I did not like that. There's so much difference between people that plan and people that do, and that's what I've learned in my business is I am more of like the doer, so like you and shell y'all- referring to me to like do the work that you guys strategize for your client and I appreciate that, and it's something that has taken me, I mean gosh.
Speaker 2:I've been a business owner for 12 years now and the first few years I was like I want to want to do everything, like I'm going to be everybody's answer for everything and, no, you know, screw every other marketing person. And that's not even the truth. I mean the last five years. I finally realized, like I have to work with other people, they are better at certain things than I am.
Speaker 2:I can't do everything and you know. So I think it's really cool to be able to work in that way and, like you, being a PR person, I give like all creds to his like drafting statements and then, like you know, trying to do something with crisis. I mean, I had something go bad, like really bad go down with one of my political clients post election and I was still contacted for like PR statements and I'm like I didn't even know this was going on.
Speaker 2:You know, you need to call somebody else because I didn't know this was going on. I'm just as surprised as you are. I found out on the news too. Like I don't know what's going on, and so definitely, if someone's interested in PR, I think it's always nice just to have someone there, like you talked about, in your back pocket, just in case you never know you never know what's going to go on. It's so important.
Speaker 3:You'll never know if you find yourself in a situation where you need you're getting hounded by the media, whether it's your business, you know it happens and sometimes it's good to know I've got someone I can call to help me out in the situation.
Speaker 2:Absolutely, and as I was talking about, I mean collaborations are so important for marketing people or business owners in general. You know we're referring back and forth. Of course we use BNI a lot as collaboration, so tell us how that's really helped increase your referrals, increase your business and like what you see going forward, like you know how you want to do more of that in your business.
Speaker 3:Right, right. So I I love collaborating with other marketers. I think that there's more than enough business to go around. Not every, you know, marketing or communication person can do everything to your point. You can't do everything, and so it's important for me to one find the right marketing and communications and media people that I want to work with. I want to work with people that are honest, that tell the truth, that don't try to screw over their clients or hold their class at hostage and have a lot of control over their clients work and what they're really their clients should own.
Speaker 3:And I run into some bad apples. You know, coming into this, this job, in every profession there's really good, I feel there's really bad apples, and you know I could spend all day trying to point out. You know, here are the bad apples for the bad apples, but for me it's. I'm going to go find the collaborations, the right people, the people that are the good apples, the people that I know that I would trust to do this work, so that when I tell my clients you should trust them, they know they're in good hands, because I vetted them and I know that they're good people and I do good, honest work, and so that's what I look for when I'm looking for collaborations not just the quality of the product they're producing and what they're making for the client, but the quality of the person. That's really important to me.
Speaker 3:And so, you know, finding people like you, finding people like shell, finding people here in my town, there are people here in my town that we do similar work. There are people that do websites and all sorts of things. I will go and meet with them. There's a guy here that he he also does websites, but he refers all of his PR clients to me and I have a contract set up with him. We both have our marketing businesses, but I contracted him just for PR services for his clients and he's able to offer that you know, that service to clients.
Speaker 3:So you know, in the future I want to keep building like my Rolodex of of people that I refer business to and collaborate with. As a solar producer, sometimes it feels like you can just get really tunnel vision and because I don't have a, I don't have a team, so it's like, oh, I'm just doing this, I'm out here on my little Island. That's why I joined BNI, because now I have a referral and I have people that are business owners and maybe they're by themselves, maybe they have a team. You have a team, you know like, yeah, I'm able to learn from them and then find those opportunities to collaborate no-transcript to people.
Speaker 2:And so I think that one really big thing that you've learned, even like with us being newly connected and stuff it's like. Hey, you can choose your client, and so how has that been for you since the last time we've talked and kind of share that experience? I've shared it multiple times on here, so I want to hear you talk about like sharing your experience with that.
Speaker 3:So you know, when I first started, I was saying yes to everyone and everything because I was just trying to one do all the things and help all the people. But there were a few instances where I got burned because I said yes to people that I was not betting. I wasn't betting them. I wasn't betting the quality of who they are, not even you know, putting what their needs were the actual marketing need to side. But it's just someone that I actually want to work with. It's just someone that I want to, you know, do business with. Do I believe in their mission and what they're trying to go do? Do I want my name attached to this business or this company or person that I'm working?
Speaker 3:with you know, and so for me, I now, whenever I do a call or someone's interested in my services, I love to just get on a consultation call with them. That way I can hear from them Are you passionate? You know what's your passion behind this, what's your motivation behind me for needing these services, and then I can choose if I want to work with them or not. I look for red flags. Um yeah, when we're on a we're on, when we're on a consultation call, I'm looking for things that and I'm letting, really letting my body kind of tell me like give me that gut feeling or not on, if this is a good fit, and I will always take a consultation call because you just never know who's going to be on the other side of the screen or the phone.
Speaker 3:But during that conversation, if I start feeling that gut feeling of like, hey, this isn't a good fit, I've not listened to that in the past and ended up having very negative experiences.
Speaker 3:I've had to fire clients before.
Speaker 3:I know that that's something we've talked about, and every time I have a negative kind of experience with a client, I always think that I should have listened to my gut when he was telling me this and I just slammed the door on it and did not pay attention.
Speaker 3:And now look at what where I met with this, you know. And so, regardless of what you know the payment is or the money or the opportunity, um, I listen for certain keywords. I also love to um, especially if I'm with them and maybe it's a business owner and their employees. I love to watch the interactions between them, because how they treat their employees is how they're going to treat me, yes, as as a, as someone that's doing the work for them, and so I just really try to be observant in those calls and really listen to what they're saying, so that I can determine hey, I'm excited about this project, I want to work with you, or you know what? We're probably not a right fit together, but maybe I can refer you to someone else that might make that be a better fit for you.
Speaker 2:Yeah, I just learned this lesson. So I always like to share different stories on my podcast with people and I will I say I just learned this lesson.
Speaker 1:No, I just learned this lesson, so I always like to share different stories on my podcast with people and I, well, I say I just learned this lesson.
Speaker 2:No, I've learned this lesson multiple times. We all have as entrepreneurs, right, like we all want to be, like I'm just going to go crawl in a hole and I'm just going to die today because I'm so dumb, you know, but I was hired by this company to do their SEO and so, like I was doing all the backend stuff on their website backlinks you know all the nerdy stuff with.
Speaker 3:SEO.
Speaker 2:Well, yeah, all the things. And so that first meeting, yes, I had all the bad red flags come out, you know, and I was like, but God, like this contract would be so great, you know. Because then you're like, depending on where you're at financially or your sales for the month, like I was right on the cusp of like going over my sales goal.
Speaker 2:And I'm like absolutely Like, yeah, I'll definitely sign on with you. That would sound like a great idea. And then I get into it and I did two months of work. Well, I was too busy listening to. Oh, I want their money and yes, this is great, and okay, of course I can do this work. I did fantastic work over the two months, but what I didn't listen to was they had expectations that were unreachable. I mean, you couldn't, I couldn't maintain what their expectations were, and so I ended up getting fired. First time in 12 years I've ever been fired by clients where I was like freaking out, I was crying.
Speaker 2:I was like this is the worst day of my life, which is a little dramatic. You know I'm thinking back. It's a little dramatic, but I'm always used to being in the moment.
Speaker 2:Yeah, in the moment this is not going to be like. I'm always like, oh well, I'm going to cut ties for what I did and the fact I was doing the work right and the fact that what I did worked for them. They're just the ones that had the expectations that were unreachable, that, like I mean, no one's going to be able to obtain them. And so, again, like you said, on that consultation call like watch how they're talking to you. They're you know they had their employee on there and the way they were treating her. Like I should have been watching all this. I was too busy going okay, I have a thousand dollars until my goal next month If I can get these contracts, you know, like I always just check the box.
Speaker 2:Exactly, and so I think those are really great examples for people to listen to. Like you know, we all learn our lessons the hard way. Sometimes I've learned it multiple times, but you know, as long as we can keep going. And another part of that on the other side is like you get rid of a client, or if they get rid of you, whatever. Yes, feel the feelings in the moment, but like watch the way your energy shifts the next day.
Speaker 2:And let me tell you, I signed on three clients the next day, you know, and so it was like the universe is like bro, I needed your energy, I needed your time, I needed your attention, and you had to get rid of that to be able to focus on these people that have already referred me to other people, and so it's nice to like just see that expand and like listening to ourselves and letting the universe or God or whatever people believe in like be able to use those and make them positive yeah.
Speaker 3:I always say like uh, you know what's meant to be will be for me.
Speaker 3:So if it's meant, to be for me, then it'll work out and it'll be for me. And you know the I had a, I had a prospective client and you know we did the consultation call, I wrote the proposal, uh, but then they, they ghosted me and they kept. You know I would follow up and I did listen to your podcast about following up three times. Yeah, love that, love that advice. Love it. Yes, you know, and I would follow up and I followed up and I I it out, you know, for enough time. But after a while I just let it drop and you know there's no harm, no, no bad, you know intention on letting it drop. I just let it drop and I said no if it's meant for me, great.
Speaker 3:If it's not, you know, great for me, great. If it's not, you know great. I've got all these other things going on. It's okay, but, um, sometimes, you know, it just fizzles out. And I saw the person who I wrote the proposal for. Oh, you know, christina, we're, we'll get back to you on this. No, no problem, no problem, no problem. You know, I just say all good, no problem, and I just go.
Speaker 3:You know, keep chugging along, um, because at the end of the day, if you're not following up or you can't get back with me, on something like that, you know, I don't know if that's someone that I really want to work with, right, um, yes, I want to work with people that one are excited to work with me. But you know I, respect is really important to me and you show people respect by giving people your time and attention and your communication and your responsiveness and that's to me how you show people. You know I respect you and what you do and a lot of times you know people just I get people that people are busy, but when I have clients, they say responsiveness is number one, they want responsiveness, they want me to text them back when they text me, you know, and you think that's just like something. So like duh, you know, like, but people just don't do it, people don't do it.
Speaker 3:So you know I've had to just say you know I'm taking a free follow-up rule and I, um, I, I, I don't follow up. And if I see them in person, if they're a local client, if I see them in person, if they're a local client, if I see them in person or a prospective client and they say something to me, you know no problem, you know we can discuss it at a later point, but, you know, rarely does it actually come back together. And it's fine. I just move on because, like you said, if I took that on it would take brain space that maybe I need for other potential clients. And that's happened. I say, all right, see you later. And then, you know, the next week I've got like three different, three more consultations, you know, and proposals to write. So I just, I just I guess I just have faith that, like you know, what's meant for me will happen.
Speaker 2:Yeah, and you bring up such a great point about the three follow-up rule. Like there are so many marketing quote unquote geniuses I use that very loosely on.
Speaker 2:TikTok. You know these people that Google stuff and then they make TikToks about it. It's pretty much what they're doing. And I ran across this one guy and he's like you know, you need to follow up eight times before someone actually does business with you. Like bro, if someone follows up with me eight times like I'm like bye, I mean, you know, and I don't have the energy for that and that's why I do the three follow up rule. Like I have emails pre-written for all three follow ups so I just copy paste, make it like you know to them. Of course, you know you make it like unique, but it's a copy paste situation, so it's taking the least amount of energy for me and.
Speaker 2:I do the three follow-ups, you know, and then my boyfriend. He's a insurance agent. He's like you need to start calling these people. No, that's not my like form of communication. I prefer email when it comes to proposals, and if that's not their preferred communication, then we're not going to communicate well, because that's the easiest way for me to track what I've done, what we've said for me and for anyone else working on that project, and I think people kind of get in their head though, about which I have multiple times of like yeah, you know, I followed up with these people.
Speaker 2:why can't they just respond back to me? And then the worst thing is I would rather run into them in public than them like some bs on my social page like do not like. Yeah, my daughter, if you have not emailed me back like period Period.
Speaker 2:Done, I'm done with that Like, do not like a picture of my daughter that I post, if you have not emailed me back Right. Like I can't handle that, I really can't. Like you just told on yourself you are alive, you are in the world and you are on the internet, Like I know you have your email Like don't with me.
Speaker 3:And you're not responding and you're not responding specifically to me.
Speaker 2:Yeah. So I'm going to like take that like off of there. Thank you so much. Like I you know I get like super petty about that Like come on, bro, like a millennial thing, I don't know, but like do not like my social and not like text me, call me or email me back and I have that. I'm very conscious about that.
Speaker 3:Follow-up goes both ways. It can go both ways.
Speaker 2:Absolutely. Let's end this awesome conversation. Tell us all about Canva with Christina. I love this. You just launched it. I'm so proud of you. I know that you can help so many people. You've helped some of my clients through the workshops. I wasn't available. You know more about it than I do, so tell us all about Canva.
Speaker 3:So I love working in Canva, I love designing in Canva, and I really found a need and really people telling me you know, can you teach me this on Canva, can you teach me that on Canva? And I would. I did a couple, couple classes at my local chamber of commerce teaching canvas and they both sold out and I'm like, okay, I think I'm on to something here as far as this being something that people want to be educated on you. Anyone can go on youtube, tiktok, instagram, whatever, and look up Canva tips, canva hacks, canva, whatever, whatever. But it's that personal, you know, touch point of someone actually walking you through and making it make sense in your mind.
Speaker 3:Sometimes, when you just watch a video or a tutorial, it doesn't make sense in your mind and then you've got to go figure out how to apply it.
Speaker 3:And having someone like me to walk you through it or to train you and just make it click, that's what I do, and so I'm doing webinars, I'm doing one on one Canva training.
Speaker 3:I highly recommend people go to my LinkedIn page, which is Canva with Christina and I have a newsletter and every month I am dropping Canva tips, canva tricks, canva tutorials in that newsletter and when you subscribe, you'll get a notification that I posted a new newsletter and that, uh, that content is free, it's for you, it's for, it's for people and, uh, I've been building brand kits for clients in Canva. Sometimes people just want someone to come in and fix it all and I do a Canva fix and I just come in and I fix their brand kit and make it look beautiful. I make templates for them and then they go off into the world and create amazing designs for their business or organization. So that is Canva with Christina. It's webinars, it's online training, it's in-person training and it can be one-on-one or group training. So you know some of my school district clients. They'll have me come and teach Canva to educators.
Speaker 1:I'll be using.
Speaker 3:Canva for educators and teachers. So I love it. Canva with Christina it's kind of my new thing, because you know you had mentioned niching down in a way, and this is kind of that way that I'm able to niche down into something that I know that I'm good at, but figuring out how to you know, for me personally, I'm like, okay, I know I'm good at this one thing. Now I'm going to go brand myself on this one thing and hopefully, you know, have some of that income.
Speaker 1:you know entrepreneurs we have different income streams.
Speaker 3:That's one of them. That's one of them.
Speaker 2:That's so cool. I love that and I mean it's great to have you as a person I can collab with too, because, yeah, my team, we use Canva a lot but, I, don't like to teach people because I don't like dumb questions, like I can answer dumb questions about social all day long, right, but when it comes?
Speaker 3:to Canva. How do?
Speaker 2:you change the font and I'm like bro, I did not have the patience Like.
Speaker 1:this is why I am not a teacher, you know like.
Speaker 2:I'm more of like a trainer and like I will like lecture versus like okay, let's like do this together like one-on-one and stuff like that. But okay, christina, this has been amazing you are so fantastic. I love having you as a friend and a collaborator and a referral partner, and maybe one day.
Speaker 3:You guys we've never met in person, so that's what's really funny, like one day we'll meet in person right one day hopefully soon, hopefully sooner than later we will make it happen, because I've got to get uh branding.
Speaker 2:Yes, shot yeah oh yes, you do need some pictures. Yeah, and we both have kids about the same age, so I'll bring Ken up there or something and we'll do some fun stuff.
Speaker 3:So we will absolutely Shelby. Thank you so much for having me on. I think you're amazing, I think what you do is amazing and I'm in your corner and uh, anyway, I'm, I'm just really happy that we're friends me too.
Speaker 2:All right, guys, I'll catch you next week on the marketing happy hour podcast. Bye.
